If 2025 Felt Messy… Let’s Fix That

Spend 4 transformational days with Janine Allis & Matt Purcell, where you’ll strengthen your foundations, understand your people and customers more deeply, and build a marketing system that brings in consistent results.

If 2025 Felt Messy… Let’s Fix That

4 DAYS. 2 FOUNDERS. 1 CLEAR BLUEPRINT FOR THE NEXT 12 MONTHS.

DURING THIS 4-DAY COURSE you'LL:

Step through four core modules taught live over 2 days with Janine and 2 days with Matt — covering foundations, people, customers, marketing and execution. Across the week you’ll strengthen the way your business runs, understand what’s holding it back, and learn how to build momentum that lasts.

Work in a small cohort, with live Q&A, exercises and personalised feedback on your business from qualified experts. You’ll get clarity around your numbers, your team, your customers and your marketing — with space to ask the questions you can’t ask anywhere else.

Walk away with a clear, practical 6–12 month blueprint you can plug straight into your weekly rhythm, so things actually get done. This isn’t theory. It’s a real plan with owners, deadlines and next steps mapped out.

PLUS … gain access to every worksheet, template and calculator we use inside the course — including financial scorecards, people audits, customer journey maps, marketing plans, email frameworks and campaign formulas.
They’re yours to keep. These are the same tools Janine and Matt use to scale real businesses. They'll be your plug-and-play systems long after the course ends.

Why Janine & Matt created this course (and why business owners keep thanking them for it).

Hear from our founders Janine Allis (Boost Juice) & Matt Purcell (KYU Media)

JANINE ALLIS

FOUNDER OF BOOST JUICE, RETAIL

ZOO & THE BUSINESS ACADEMY

Janine Allis is one of Australia’s most successful entrepreneurs — best known for founding Boost Juice, which she grew from her kitchen bench into a global brand with over 900 stores.

At 32, she was a young mum of three with no formal business training, building a company through curiosity, resilience and a knack for turning challenges into momentum. That drive led to Retail Zoo — home to Boost Juice, Salsa’s Fresh Mex, CIBO Espresso and Betty’s Burgers — now valued at over $350 million.

Across 20+ years, Janine has been a founder, CEO, investor, bestselling author, Shark Tank judge, keynote speaker and UNHCR ambassador. She’s navigated rapid scale, financial pressures, team challenges and the realities of growing a business while raising a family.

Her philosophy is simple: business is lived, not theorised. You learn by doing and by hearing from people who’ve actually done it.

That’s why she co-created The Business Academy: a practical, no-fluff program based on the frameworks she used to build and scale real businesses. Janine teaches owners how to strengthen foundations, lead teams and build momentum that lasts.

Known for her honesty and clarity, Janine makes complex ideas simple and actionable. Today, she’s focused on helping business owners grow companies they’re proud of through lived experience and practical tools.

MATT PURCELL

FOUNDER OF KYU MEDIA, SOCIAL KUNG FU

& THE BUSINESS ACADEMY

Matt Purcell is one of Australia’s leading personal branding experts and the founder of KYU Media, the creative agency trusted by top entrepreneurs, organisations and creators to sharpen their message and elevate their brand.

His story began far from the stage lights. Born in South Korea and adopted by an Australian family, Matt grew up navigating identity, belonging and resilience — experiences that shaped his ability to understand people deeply and communicate with clarity. That skill became the foundation of his work in branding, leadership and human behaviour.

Matt has worn many hats: award-winning entrepreneur, mental health advocate, podcast host, speaker and educator. His personal brand content has reached millions, and his podcast The Examined Life hit #1 on the Australian iTunes charts. He has been recognised with the Outstanding Young Entrepreneur Award and the Sydney Young Entrepreneur Award for Media & PR.

He is also the founder of Social Kung Fu, Australia’s leading verbal self-defence and confidence program for young people — now partnering with Sydney University to pioneer the first evidence-based anti-bullying program of its kind.

In 2023, Matt co-created The Business Academy with Janine Allis to help business owners build clear messaging, understand their customers and create marketing systems that actually generate momentum. Known for his insight, warmth and ability to make complex ideas simple, Matt equips founders with the tools and confidence to communicate powerfully and grow their business with intent.

This is for the business owner who ...

…wants clarity, structure and a proven plan instead of guessing your way through another year.

…is ready to grow, but feels held back by unclear strategy, inconsistent marketing or a team that isn’t aligned.

…has been in business long enough to know what doesn’t work, and you’re ready for guidance from people who’ve actually built and scaled real companies.

…wants practical tools, not theory and values learning directly from founders who’ve navigated challenges, failures and rapid growth.

…cares deeply about your customers and your people, and wants to build a business with strong foundations, not just quick wins.

…wants momentum that lasts, not just another “motivational hit” that fades after a week.

…is serious about making 2026 your most focused, profitable and intentional year yet.

THIS IS NOT FOR YOU IF ...

You’re looking for overnight results, quick fixes or hands-off success.

This program requires thinking, participation and implementation.

This is NOT for you if ...

…wants clarity, structure and a proven plan instead of guessing your way through another year.

…is ready to grow, but feels held back by unclear strategy, inconsistent marketing or a team that isn’t aligned.

…has been in business long enough to know what doesn’t work, and you’re ready for guidance from people who’ve actually built and scaled real companies.

…wants practical tools, not theory and values learning directly from founders who’ve navigated challenges, failures and rapid growth.

…cares deeply about your customers and your people, and wants to build a business with strong foundations, not just quick wins.

…wants momentum that lasts, not just another “motivational hit” that fades after a week.

…is serious about making 2026 your most focused, profitable and intentional year yet.

Peoples are finding it tough to cover their basic expenses. Many are working longer hours but still can’t get ahead financially.

WHAT MAKES THE BUSINESS ACADEMY DIFFERENT

Most business courses teach theory.

This program teaches what’s actually worked

inside real companies — built, scaled and led by

Janine Allis and Matt Purcell.

Here’s what makes this experience unlike anything else:

Built by founders who’ve actually done it
Janine and Matt don’t teach from textbooks or trends. They teach from 20+ years of leading brands, building teams, navigating crises, scaling fast and learning from real mistakes.

A practical blueprint you can use immediately
Every framework, tool and strategy is built to be implemented the moment you return to work — not “someday when you have time.” You leave with clarity, priorities and a 12-month plan that actually gets executed.

A focus on people, customers and momentum — not hype
Instead of chasing quick wins, you’ll build foundations that make growth sustainable: strong leadership, aligned teams, better customer experiences and marketing that compounds.

Small cohort. Real conversations. Live support.
This is not a passive course. You’ll workshop your business, ask questions, get feedback and learn alongside other committed business owners in a supportive, high-standard environment.

Tools used inside real businesses
From people audits to scorecards, customer journey maps, marketing plans and campaign systems — these are the same tools Janine and Matt use to run and grow companies today.

This isn’t theory or inspiration — it’s the proven, practical way real businesses create momentum that lasts.

The Complete 4-Day Curriculum

A practical, step-by-step breakdown of what you’ll learn each day

DAY 1 - Business Strategy Workshop

FOUNDATIONS & STRATEGY

(WITH JANINE ALLIS & MATT PURCELL)

See clearly what’s holding your business back

Strengthen your core foundations so growth becomes predictable

Identify high-impact priorities for the next 6–12 months

Build a smarter weekly rhythm so things actually get done

Strong foundations lead to stronger decisions,

better momentum and a more resilient business.

DAY 2 - Leadership/Customer Journey

PEOPLE, CULTURE & CUSTOMERS (WITH

JANINE ALLIS & MATT PURCELL)

Understand your team dynamics and leadership blind spots

Improve culture, communication and accountability

Map your customer journey from end to end

Find gaps, quick wins and opportunities to improve experience & retention

A business grows when its people and customers

grow - this day shows you how to make that happen.

DAY 3 - Brand Identity / Messaging

BRAND, MESSAGE & MARKETING

FOUNDATIONS (WITH MATT PURCELL)

See clearly what’s holding your business back

Strengthen your core foundations so growth becomes predictable

Identify high-impact priorities for the next 6–12 months

Build a smarter weekly rhythm so things actually get done

Clear messaging = better customers, stronger

trust and more effective marketing.

DAY 3 - Content Creation/Planning

CONTENT, CAMPAIGNS & GROWTH

ENGINE (WITH MATT PURCELL)

Create content that actually converts (even if you feel awkward on camera)

Build your growth engine without overwhelm

Plan campaigns that bring in leads consistently

Finalise your 12-month blueprint with clear next steps

Marketing becomes easier when your message,

content and growth plan work together.

WHAT YOU'LL WALK AWAY WITH

A practical, confidence-boosting toolkit

you can use immediately in your business.

A clear 6–12 month business blueprint
A personalised plan outlining your priorities, next steps, KPIs and weekly rhythm, so you always know what to focus on first.

A stronger foundation for predictable growth
You’ll understand what’s holding your business back, what to fix first, and how to build momentum that actually lasts.

A refined brand message that attracts better customers
Communicate clearly, stand out in your market and confidently talk about your business in a way that resonates.

A marketing system that brings in consistent leads
You’ll learn how to build a simple, sustainable marketing engine that works even when life gets busy.

Tools, templates and frameworks
Financial scorecards, people audits, customer journey maps, marketing plans, campaign frameworks and more. Plug-and-play tools you’ll keep forever.

More confidence as a leader and business owner
With greater clarity, structure and decision-making skills, you’ll walk away feeling focused, capable and in control of your next 12 months.

Real Stories from People Just Like You

Who Attended Our Online Training

Today, it's your turn to join the success story.

Vanessa

ADELAIDE, SA

★ ★ ★ ★ ★

"The calibre of expertise was insane. I've come away from this with such a clear head of where I want this business to go"

Craig

SYDNEY, NSW

★ ★ ★ ★ ★

"After 30 years in business the course really helped me develop structure in helping me move forward with my aspirations"

Sarah

SYDNEY, NSW

★ ★ ★ ★ ★

"... knowing that the advice is coming from a place of real experience, which in today's day and age when everyone's claiming to be an expert is a rarity"

HOW THE 4-DAY EXPERIENCE WORKS

Four Days of Live, Immersive Teaching
Learn directly from Janine Allis and Matt Purcell - two days on strategy, people and customers, followed by two days on brand, messaging and marketing. Every session is interactive, practical and grounded in real business experience.

A Boutique Cohort for Personal Attention
We keep the group intentionally small so you receive genuine guidance, personalised feedback and space to ask the questions that matter most.

Guided Frameworks, Tools & Templates
You’ll complete the same frameworks Janine and Matt use to scale real companies - scorecards, people systems, customer maps, messaging frameworks, marketing plans and more.
These become your 6–12 month business blueprint.

Real Conversations, Real Implementation
This is not theory. Bring your challenges, bottlenecks and decisions into the room. You’ll walk away with clarity, structure and a plan you can execute immediately.

Your Blueprint Finalised by Day Four
By the end of the program, your priorities, KPIs, next steps and weekly rhythm are fully mapped. You’ll leave knowing exactly what to focus on — and how to build momentum that lasts.

Why This Program Works (When Others Don’t)

A simple, proven way to build momentum without overwhelm.

It’s built on lived experience — not theory
Janine and Matt teach what they’ve actually used to build brands, lead teams and grow real companies. No fluff. No generic frameworks. Only what works in the real world.

You get personalised feedback, not one-size-fits-all advice
This isn’t a 300-person webinar. Your business, challenges and goals are seen, understood and supported directly.

It replaces overwhelm with clarity
Instead of juggling 50 priorities, you’ll walk away with a focused, practical 6–12 month plan you can stick to, even when life gets busy.

You learn the four foundations every successful business needs
Strategy, people, customers and marketing — delivered in the right order, so growth becomes predictable.

You build confidence by taking action, not consuming information
Every session includes exercises, discussion and implementation.
By Day Four, you’re already executing the next version of your business.

What Happens When You Apply?

1. Apply in under 5 minutes
Share where your business is at and what support you’re looking for. This helps us understand your goals before we speak.

2. Book a no-pressure call with our team
You’ll speak with one of our coaches who will walk you through the experience, answer your questions and help you get clarity on your next steps — whether you join or not.

3. Secure your spot (if it’s a good fit)
If the Academy is right for you, we’ll walk you through how enrolment works. If not, we’ll point you in the right direction. Either way, you’ll leave with clarity.

Who is this program best suited for?

Business owners who want clarity, structure and a proven plan for the next 12 months. Most people who join have been in business for a few years, are feeling stuck or inconsistent, and want practical guidance from founders who’ve actually built and scaled real companies.

Do I need to have a big team or certain revenue to apply?

No. We work with a mix of small, growing and established businesses. What matters most is your commitment to implementing what you learn — not your revenue number or team size.

What if I’m not confident with marketing or numbers?

Perfect - that’s exactly why this program exists. Janine and Matt break everything down simply, without jargon. You’ll get templates, tools and guided frameworks so you always know what to do next.

Is this a live program or pre-recorded videos?

It’s 100% live. Two days with Janine, Matt & our Business Academy Coaches, two days with Matt - plus Q&A, exercises, and real-time feedback. We do show some short pre-recorded lessons, but you get all the coaches LIVE throughout the entire course.

How big is the cohort?

We keep the group small and boutique on purpose. This ensures you get personalised guidance, space to ask questions and genuine support tailored to your business.

What if I can’t attend all four days?

We strongly recommend attending live. This is where the magic happens. However, if something unexpected comes up, we’ll work with you to make sure you don’t fall behind. Just speak to the team.

Is there any support after the 4 days?

Yes. You’ll leave with a clear 6–12 month blueprint, tools you’ll use for years, and clarity on exactly what to implement next. Some participants also choose to continue working with our team — your coach can walk you through those options if helpful.

How is this different from other business courses?

Two big reasons:

It’s taught by founders who’ve actually built real, successful companies.

It’s implementation-first, not theory.
You won’t get vague motivational fluff. You’ll get practical plans, frameworks and real conversations about your business.

What happen when I apply?

You’ll complete a short application and book a clarity call. If it’s the right fit, you’ll secure your seat for February 2026 and get your onboarding pack.

Is there a refund policy?

We’re transparent about this upfront: because spots are extremely limited and each seat is reserved for one business only, all enrolments are final. If you have concerns, chat with us on your clarity call — we’re here to help you make the right decision.

Ready for a Clearer, Stronger and More Profitable 2026?

You don’t need more guesswork, hustle or trial-and-error.

You need clarity, structure and a proven blueprint — taught by founders who've actually built and scaled real companies.

By joining the February 2026 cohort, you will:

Create a focused 6–12 month plan you can stick to

Strengthen your foundations so growth becomes predictable

Get live guidance and personal feedback from Janine Allis & Matt Purcell

This is your chance to start the year with momentum, not overwhelm.

Limited seats. Once the cohort is full, applications will close.